Modern Family
by
Abstract: Although television is overwhelmingly a commercial medium, audiences still expect boundaries between commercials and program content, particularly in narrative programming. Kevin Sandler examines an interesting case of product integration: the controversy that surrounded an episode of the hit sitcom Modern Family, the narrative of which conspicuously centered on Apple’s iPad just days before that device became available for purchase.
This essay may be found on page 269 of the printed volume.