Gossip Girl

book User's Guides to Popular Culture How to Watch Television

by Louisa Stein

Abstract: While television is often thought of as a predigital mass medium distinct from online “new media,” contemporary television programs are frequently intertwined with transmedia digital contexts and practices. Louisa Stein examines Gossip Girl’s representations of digital technologies, advertising tie-ins, and online extensions to highlight how digital media functions as a central theme, a style of representation, and mode of engagement for this popular teen drama.

This essay may be found on page 337 of the printed volume.