about Sebastian Deterding

Sebastian Deterding is a designer and researcher working on playful, gameful, and motivational design for human flourishing. He is a reader at the Digital Creativity Labs at the University of York in the UK, and founder of the design agency coding conduct. He is the organizer of the Gamification Research Network, and co-editor of The Gameful World, a book about the ludification of culture. He lives online at http://codingconduct.cc.