by Melissa A. Click

about Melissa A. Click

Melissa A. Click is Assistant Professor of Communication Studies at Gonzaga University. Her work on fans, audiences, and popular culture has been published in Television and New Media, the International Journal of Communication Studies, Popular Communication, and Popular Music and Society. She is editor of Anti-Fandom: Dislike and Hate in the Digital Age and the co-editor of The Routledge Companion to Media Fandom and Bitten by Twilight.

NFL Broadcasts

Abstract: This essay explores feelings about Colin Kaepernick and NFL player protests through interviews with current and former NFL fans, examining how these fans maintained, changed, or fractured their lifelong relationships with televised NFL games due to player protests during the national anthem. These interviews are used to explore the concept of interpretive communities, which suggests that the various meanings viewers make from television are enmeshed with their identities and experiences, group affiliations, and cultural contexts. In a cultural climate politically charged—and divided—over issues like Black Lives Matter, immigration, and sexual harassment, fans’ positions on NFL programming provide a snapshot of the ways sports fandom and politics intersect in contemporary American culture.