by Holly Willson Holladay

about Holly Willson Holladay

Holly Willson Holladay is Assistant Professor in the Department of Media, Journalism and Film at Missouri State University. Her research focuses on the relationship between media texts, media audiences, and negotiations of identity (e.g., gender, class, race, and sexuality). Her work has been published in Television and New Media, Southern Communication Journal, The Journal of Popular Culture, and Participations: International Journal of Audience Research, and a number of edited collections.

NFL Broadcasts

Abstract: This essay explores feelings about Colin Kaepernick and NFL player protests through interviews with current and former NFL fans, examining how these fans maintained, changed, or fractured their lifelong relationships with televised NFL games due to player protests during the national anthem. These interviews are used to explore the concept of interpretive communities, which suggests that the various meanings viewers make from television are enmeshed with their identities and experiences, group affiliations, and cultural contexts. In a cultural climate politically charged—and divided—over issues like Black Lives Matter, immigration, and sexual harassment, fans’ positions on NFL programming provide a snapshot of the ways sports fandom and politics intersect in contemporary American culture.